The guiding principle of aides Sport Performance is Play to Win. Inspired by the motivation of founder Adi Dassler, Sport Performance brings passion for great products to athletes in all sports, allowing them to be faster, stronger, smarter, cooler and natural. The main focus of aides Sport Performance is on five key categories: football, basketball, running, training and outdoor. Keeping these values in mind, the brand offers some very high performance deodorants and perfumes that keep people fresh all day long. Their deodorants are long lasting and made keeping sporty and hard working people in mind.